REDESIGNING CLOTHING BANKS
THE SALVATION ARMY, UK

Graduate Consultancy Project, Central Saint Martins, UAL
2014

Team
Manuela Pereira, Experience Designer
Maya Dufeu, Graphic Designer

After I graduated at CSM, I was chosen to join a Graduate Consultancy Project. We were asked by The Salvation Army to find a way to communicate the important work they do by redesigning their clothing banks.

Our new design 'The Measure' shows the user directly how their donation enables the Salvation Army's work. The design displays what the charity can provide through people's donations. For example when the bank is 3/4 full, it can fund 25 weekly parent and toddler groups where disadvantaged children can play in a safe environment. For every donation made, small LED lights illuminate one-by-one as the bank fills up. This gives the sense that it's a community effort to fill the bank and that it directly enables the TSA to do their important work in your own community.

Where
At a few locations in London and Manchester. In the future the new design will be spread to more locations in the UK.

Why
Each year The Salvation Army collects around 30,000 tonnes of donations from its 6,500 clothing banks, raising nearly 10 million pounds. Profits help fund the vital work of the charity whose network provides valuable social welfare support, which includes homelessness and addiction services, care for the elderly, help at emergency incidents and care for adult victims of human trafficking.

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